At Marketing Mocktail, we work with clients who use Infusionsoft or MailChimp to help them build and communicate with their subscriber lists.
- MailChimp: Basic email marketing package starts at $395/month:
- Single monthly newsletter
- Newsletter performance report
- MailChimp: Email marketing automation setup package: One-time setup fee of $975
- Includes 1 sequence of 5 automation emails
- 1 email newsletter
- 1 form integration
- Additional Automation sequences:
- Additional nurturing sequences for each MailChimp list/form is a flat rate of $125/email.
- For Infusionsoft management, rates begin at $1,500/month.
The Approach to Your Email Marketing
What makes people open an email? While you might think it’s coming up with the catchiest subject line possible–it’s not just the subject line. Instead, the open rates are greatly impacted by the “health” of your list. The long-term goal is building you a healthy list, meaning a steadily growing list of people who want to hear from you, trust in your expertise, and don’t hit the delete button when they see your emails in their inbox.
One of the most important metrics in email marketing is the open rate. Why? Simply put, if your email doesn’t get opened, it doesn’t get read.
The subject line certainly has an effect on open rates, especially if you’re emailing to newly opted-in folks. However, over time, a healthy list is a group of subscribers who signed up and stayed with you because you’re delivering content to them that they find useful, educational, or even entertaining and don’t pester them with too many sales pitches. When your list is more loyal to you, the “catchy” subject line matters less, because your subscribers will willingly open and read your emails based on the history of your content being highly relevant to them.
Case in point…. one of my clients is in the Travel industry. This is a seasonal business, so we’ll see a pattern of interest based on the high seasons. According to MailChimp, this industry averages a 20.65% open rate and a 2.30% click rate. As you can see, the client enjoys a much higher open rate and engagement as shown among the 27 monthly newsletters sent between July 2014 and December 2016, with an average open rate of 42.56% and an average click-through rate of 9.20% to date:
Enjoying a loyal, engaged list is about building rapport and trust and becoming the newsletter that subscribers look forward to reading! Basically, if your content is interesting, helpful, useful and engaging, people will continue to open your emails.
*Fees may vary depending upon desired length of newsletter and emails.